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MKG Group is a European-based company, headquartered in Paris, France. The group operates various divisions within the tourism, hotel and hospitality sector,〔(Bloomberg Businessweek ) Retrieved on 11 December 2012, Bloomberg Businessweek〕〔(Hospitality Net ) Retrieved on 11 December 2012, Hospitality Net〕 namely monitoring global trends in supply, demand and pipeline growth,〔(ebookbrowse ) Retrieved on 12 December 2012, ebookbrowse〕 including the worldwide chain hotel brand 〔(Ranking the Brands, Hotel brand rankings ) Retrieved 2011, rankingthebrands.com〕 and chain hotel group rankings, as well as conducting specialised ''ad hoc'' industry research for various stakeholders, including private investors, developers, hoteliers (chain groups and independent properties), government and tourism associations, banking and financial institutions,〔(BNP Paribas Real Estate ) Retrieved on 1 February 2010, BNP Paribas Real Estate, Property Report, European Hotel Market, February 2012, Pages 2, 3, 5, 6, 7, 8, 9〕 and hedge funds. MKG is the official industry monitor for a number of European tourism organisations, such as the French Ministry of Tourism,〔(French Ministry of Tourism ) Retrieved on 8 February 2012, MKG Hospitality présente le bilan 2011 et les perspectives 2012 de l’hôtellerie française, French Ministry of Tourism〕 Tourism Office Lyon, Tourism office Brussels, offices in Spain, the Netherlands, and the European City Marketing Association (ECM). MKG also regularly supplies various other tourism organisations〔(GoTurkey ) Retrieved on 1 January 2012, Republic of Turkey Ministry of Culture and Tourism - Go Turkey, Turkey's Official Tourism Portal〕 and NGOs with trends and analytical reports, including fractions of the European Union, UN such as the United Nations Conference on Trade and Development 〔(UNCTAD World Investment Report 2011 ) Retrieved 2011, UNCTAD World Investment Report 2011: Non-Equity Modes of International Production and Development〕 and the UNWTO's International Labour Organization,〔(UNWTO International Labour Organization ) Retrieved 2011, International Labour Organization, sectoral activities programme, Developments and challenges in the hospitality and tourism sector, Page 9 and 10〕 as well as a number of hospitality educational institutions in Europe. MKG’s database represents the largest industry performance sample in the EMEA region, supplied directly by all leading international chain hotels, as well as many regional groups and independent properties. MKG is associated with MKG Hospitality, HotelCompSet, MKG Qualiting, Hospitality-ON.com media platform, the Global Lodging Forum (GLF), Worldwide Hospitality Awards, and Hotel Class, the official hotel rating agency in France. In 2006, MKG was ranked 20th in the national classification of the top 100 market research and opinion institutes by ''Marketing Magazine''. ==History== MKG Group was established by Georges Panayotis in Paris in 1985 to service the hotel sector. Soon after, the group began tracking hotel data and trends in supply and demand, as well as conducting research studies for the sector. In 1994, the company launched its first publication ''Hôtels et marketing'', later to be known as ''HTR Magazine'' and now ''Hospitality-ON''. This was followed by the newspaper ''Hôtel Restau Hebdo'' in 2000, and the first Hermès Awards for the hotel and hospitality industry (later to become the Worldwide Hospitality Awards) were awarded in the same year. It opened offices in London in 2007 and in Berlin and Cyprus in 2008. In 2010 it launched the first Hospitality Management Schools Awards. The company created the first classification of hotel groups and hotel chains in 1995, and the following year it launched the inaugural Hotel Makers Forum, later to be known as the Global Lodging Forum (GLF). In 2002 it took over the company Network Systems, which specialised in computer software for database processing and e-procurement platforms; and the next year MKG Qualiting produced the first online quality database to enable real time consultation and analysis of a particular hotel with respect to quality criteria. This was followed in 2004 by the creation of the HotelCompset Daily platform, which provides subscribing hotels a tool to track daily and monthly activity and compare key performance indicators. An online customer satisfaction survey platform known as Ola Kala was launched in 2009. The company has COFRAC accreditation,〔(CONFRAC ) Retrieved on 22 January 2013, CONFRAC〕 to lead grading inspection of hotels 1 to 5 stars in France under new classification standards from January under the brand HotelClass. In October, MKG Qualiting extended its accreditation to perform inspections for the classification of serviced apartments and touristic residences under the brand ResidenceClass. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「MKG Group」の詳細全文を読む スポンサード リンク
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